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Social Media Marketing

Marketing through Technology
Social media marketing utilizes social networks to market a company's products and services. Companies use social media platforms to engage with existing customers and reach new ones, build their brand, increase sales, and drive website traffic.
Program Director
Location: TECHNOLOGY (T) 105

Most people are experienced in using social media for personal networking, but leveraging it to support business strategy takes formal training and specialized knowledge. As a social media marketing expert, students would be in charge of maintaining a social media presence for their own business, an employer, or as a consultant—implementing social media marketing campaigns, creating engaging and dynamic content, generating web traffic, leads and sales, developing brand awareness, monitoring social media profiles, and analyzing reports.

By earning a Certificate in Social Media Marketing, students will be prepared for a variety of professional social media roles including social media manager, social media strategist, online community manager, social media marketing coordinator, blogger, copywriter, consultant, analyst, and more.

This is a career program and is designed to enable students to seek employment at the program’s conclusion. Students planning to transfer should consult with their advisor or the Advising Center staff regarding specific program and course transfer issues.

Successful completion of this program qualifies a student to apply for a Certificate in Social Media Marketing.

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Meet the Faculty

Our experienced, knowledgeable faculty are excited to share their expertise with you and prepare you to succeed in the diverse, dynamic field of Social Media Marketing.

John Bone 
Director, Multimedia Technology/Associate Professor

Technology 105

A.A., Allegany College of Maryland
B.I.T., American Intercontinental University,
M.Ed., Frostburg State University 

Ron Krug, CPA 
Associate Professor and Assistant Division Chair

Humanities 21

B.S., State University of New York at Old Westbury
M.B.A., State University of New York at Albany
M.S., State University of New York at Binghamton

Joshua Leibfreid 
Assistant Professor

Technology 136

BS, Mount Saint Mary's University;
MBA, Saint Francis University.

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