Media and Branding

The ACM Brand

Our brand, our promise

Our brand is more than our logo. It’s our reputation. Our brand is the way we look, behave, and speak. It expresses the essence of this institution. It explains what we are all about.

When we live up to our brand—our promise—we give everyone we engage with a clear message of who we are and what we stand for.

A unified campus community with a consistent brand strengthens the college. A clear message and consistent visual identity reflect our diverse, but unified, organization. Each of us has a responsibility to ensure that the ACM brand and imagery are used appropriately.

ACM Logo

ACM is about People. We improve the lives of our students, our community, and each other. Our roots are strong and run deep. We are proud of the college and the work we do.

  • We promise that everyday we will strive to support each other, celebrate our successes, keep our students as our primary focus, and endeavor to help them achieve success;
  • We will be a cultural hub for our communities;
  • We will stand with our business and industry leaders to re-energize the economy in our region;
  • We will work hard to communicate across the college so faculty and staff are aware of everything the college is involved with;
  • We promise that everyday we will seek to grow and be the best college we can be;
  • We will respect the past, but not hold so tight that we are unable to move forward and make a difference in the future;
  • We will create a culture of growth and acceptance for everyone who comes on our campuses - our staff, our students and our guests;
  • We will embrace our campuses and move forward as One College with One Voice to serve our communities with the stellar education and services they deserve.

Our Guidelines

The ACM Brand Guidelines are the foundation you need to begin to make decisions. They reflect the thought process that went into creating the brand and provide guidelines for expressing the brand in alignment with the entire college.

Remember, guidelines cannot cover every possible combination of situations or elements. So in the case that a specific document or communication is not explicitly outlined in this style guide, contact Public Relations for further guidance.

The Brand Guidelines address Our Brand, Logos and Marks, Color Scheme, Typography, Co-Branding and Best Practices.

ACM Brand Guidelines PDF


 Brand Guidelines Cover

Our Logo

The Allegany College of Maryland logo is the graphic symbol which embodies the brand promise. The green side of the logo represents the growth of the students and the life they bring to the campuses. The blue side of the logo represents the faculty and staff of the college. The two colors (students and faculty/staff) join together with the gray color (the community) and provide the solid foundation for the college (and logo). At the base of the logo students, faculty and staff, and community come together to form an arrow directing the college, the community, and the students upward and forward to a positive future.

ACM Logo Downloads

 AMC Logo examples



The ACM Public Relations Office is available to provide guidance for print, web, and multi-media communication. We are the college's resource for ensuring design, brand, quality and consistency.

For questions about the Brand Guidelines and/or implementation, contact Shauna McQuade at 301-784-5154.

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