The Basics of Google Adwords for Business and Non-Profits (PRO937)
Is your business or organization making the most of the internet to find prospective clients, customers, or donors? Google Adwords is a powerful and affordable online advertising mechanism that can greatly increase your exposure to the very people you're looking to reach. In this two-hour course, instructor Jason Willetts, owner of Willetts Systems, Inc., will explain how pay-per-click advertising through Google Adwords can help increase both traffic to your website - and your bottom line.
Jason will demystify Adwords and walk you through how to create and manage an Adwords account. He will share current best practices and tips to help you get the biggest bang for your advertising dollar. Topics include: The selection of appropriate and affordable geographical parameters; Bidding strategies; Optimal Keywords; and Measuring your Adwords ROI. Non-Profits may even qualify for a Google Grant to provide free Adwords advertising for their 501c3 organization!
11/8, Friday (1 Session)
11:30 AM-1:30 PM
Instructor: Jason Willetts
Course Cost: $29.00 includes lunch!
Non-Profits - BOGO (Either send one person to both classes (Adwords & Analytics), or send two people to this class for the price of one.)