Strategic Planning (RLS501)Do you have to be a big corporation to engage in strategic planning? Do you need a dedicated staff of strategic planners or some top manager in charge of strategy to make it happen in your organization, big or small? What exactly do strategists do? What are the differences between strategic and tactical moves? How do you engage in "intelligence gathering" to be a well-informed strategist? Are there some basic tools to assist any type, or size of organization when it wants to get involved in strategic planning? Where does the strategist start? How do they make heads or tails of all the things they find out to determine what is important to success? How do they make the tough choices between strategy "A" and strategy "B"?
Walk away from this informative workshop with the knowledge that anyone can engage in strategic planning and take home some tools to get involved in the process whether you are planning a strategy for yourself personally, your smaller firm, or a larger organization. Become a "big picture" person which enables you to focus on more than the fires you need to put out today, but rather what tomorrow should look like...that "tomorrow" that happens down the road next year, or even further away, that you see in your "vision".
The workshop will include the following topics:
· What tools help us in understanding our industry?
· What conditions exist in the environments your industry operates in?
· Does your industry have a competitive environment with others providing the same goods or services?
· How do you determine the resource capabilities and constraints compared to those you compete with?
· How do you generate possible strategies once you have made the above analyses?
· How do you pick the best strategies?
· What things should you consider for implementation of your strategies?
· How often and why should you evaluate your strategies?
Presenters: Amit Shah, DBA and Thomas Sigerstad, MBA, PhD
Frostburg State University College of Business Department of Management Strategy Professors
Schedule: The workshop will be three hours in length, 9 AM - Noon on Friday, September 13, 2013.
Location: Frostburg State University, Ort Library, Ort Room (4th floor)
Course Cost: $55.00