The Power of a Good Brand (RLS403)"Your brand is what people say about you when you're not in the room." Jeff Bezos, Founder of Amazon.
One should never gloss over the power of branding. Branding is the DNA of a business or organization, i.e., its identity. Developing a successful brand will become the foundation for creating top-of-mind awareness in the community and marketplace. A brand should capture the organization's personality and declare benefits that resonate with customers, employees, and the general public. The workshop will also explore the importance of one’s own personal brand and how best to manage it.
Through a format of lecture blended with interactive individual and group activity, you’ll explore:
- Definition of Branding (corporate, organizational & personal)
- Importance of Branding
- Creation of a Brand
- Management of a Brand (corporate, organizational & personal)
- Promotion of a Brand
- Social Media and Branding
About the instructor: Dr. Carol Gaumer is an Associate Professor of Marketing and Chair of the Department of Marketing and Finance at Frostburg State University. She has over 22 years of university teaching and consulting experience. Dr. Gaumer earned her Ph.D. from the University of Sarasota, Florida. Her main research and consulting interests are organizational branding, relationship marketing, and social media in marketing. Dr. Gaumer’s previous work experience was in marketing research.
11/9, Friday (1 Session)
9:00 AM-12:00 Noon
Frostburg State University Lane Center, Room 111
Instructor: Dr. Carol Gaumer
Total Course Cost: $55.00
For more information, please contact Dr. Carol Gaumer at 301-687-4052 or email firstname.lastname@example.org