COURSE SYLLABUS

GENERAL INFORMATION:

 

Course Title and Number: Communication Arts Technology • 46-207-Graphics

 

Required Text: The Non-Designer’s Design Book; Second Edition

Robin Williams

Adobe Illustrator 10: Introduction to Digital Illustration - (CD Included)

Against The Clock Performance Support and Training Series

Adobe Photoshop 7: Introduction to Digital Images - (CD Included)

Against The Clock Performance Support and Training Series

Course website: http://blackboard.allegany.edu

 

Secretary’s phone: Mrs. Barbara Renotas – 301-784-5328

 

Instructor’s Name: James House, Jr.

 

Office Location and Hours: Technology Building • T-138

Office hours: 2:00 pm - 3:00 pm, Tuesday, Thursday

Office hours: 12:00 pm - 1:00 pm, Wednesday

Other conferences by appointment only

 

Office Phone: 301-784-5308 • e-mail: jhouse@allegany.edu

 

Day and Time of Class Meeting:                                 2594 – Cumberland Campus

                        2595 – Bedford Campus

                        2596 – Somerset Campus

 

I. PURPOSE

 

A. Statement of Purpose

This is a course in graphic production techniques, emphasizing computer production of type, illustrations, page layouts, and presentations.

 

B. Course Objectives

  1. Identify and understand the evolution of Media Technology to Communication Media with relation to graphic visual communication.
  2. Discuss and understand the graphics art industry in terms of historical and traditional settings.
  3. Identify careers related to Communication Media.
  4. Discuss and identify changes brought on by the introduction of the computer and the use of the computer in desktop publishing and other aspects of multimedia.
  5. Understand the terms used to describe and specify the computer.
  6. Identify the hardware components of a computer as it relates to graphics environment.
  7. Understand the terms used to describe and specify computer memory and storage capacity.
  8. Become familiar with various types of software used in computer graphics systems.
  9. Understand the differences and similarities of importing and exporting graphics across various graphics application programs.
  10. Introduce students to the Internet along with important aspects of good visual design of home pages.
  11. Understand the procedures used to plan for a graphics visual before the visual work is begun.
  12. Identify the elements and principles of visual design.
  13. Identify various methods of illustration used in print media.
  14. Identify the basic parts and guidelines used to construct letterforms.
  15. Identify six general classifications of races of type.
  16. Understand the basic terminology used in typography.
  17. Recognize factors that affect the legibility of type.
  18. Understand the meaning of fonts in relation to computer graphics systems.
  19. Understand the distinction between duplication processes and printing processes.
  20. Understand the operating principles of three common duplication processes.
  21. Identify four classifications of printing processes and their modern commercial applications.
  22. Understand the four-color process for reproduction of full-color images.
  23. Discuss the future and evolution of the entire graphic design process as affected by technology.

 


II. COURSE POLICIES

 

A. Attendance Policy

Each student is required to attend all lecture and laboratory classes. At the start of each Communication Media Class (lecture or laboratory), the instructor will formally obtain and record attendance or absence for each enrolled student. It is the responsibility of each student to advise and explain to the instructor his/her late arrival in class after the attendance has been taken. The instructor has the prerogative to record the late arriving student as present or absent. It is the responsibility of each student to advise the instructor of illness or necessary absence that result in missing a Communication Media class.

 

B. Participating

Students are encouraged to participate in lecture by asking questions or by answering questions directed to them by the instructor. No grade value is given to this participation. Students participate in lab by completing hands-on projects.

 

C. Grading

Students enrolled in Communication Media courses will be issued grades according to the following scale:

            100-90         A

            89-80         B

            79-70         C

            69-60         D

            59-0 F

 

D. Extra Credit - (see instructor)

Basic requirements for each assignment must first be met satisfactory, after which extra work will be accepted. Extra credit will be considered and applied in the case of a borderline grade (a numerical average within one point of the next higher grade) at the end of the semester.

 

E. Tutoring and Extra Help Sessions

A student is encouraged to contact the instructor or director of Communication Media.

 

F. Form of Assignments

All written assignments are to be typed.

 

G. When Assigned Work Is To Be Completed:

All student projects and assignments are due on the date(s) specified by the instructor of the Communication Media course. Any project or assignment turned in by a student after the due date will not be accepted. Consequently, the student will receive a failing grade for the project or assignment. When an instructor extends the due date or a student has a legitimate excuse for not meeting the due date, exception to this policy will apply. When a project or assignment is turned in on or before the due date but receives and unsatisfactory or re-do grade, the student will have two weeks from the original due date to submit the second attempt of the project. The instructor will determine the highest possible grade on a project that is redone.

 

H. Plagiarism and Cheating

Refer to student handbook

 

I. Make-Up Exams

Students with a valid written medical excuse may take the exam on the first day a student returns to the designated course.

 

III. BIBLIOGRAPHY

A. Required text and materials

The Non-Designer’s Design Book

Robin Williams

Adobe Illustrator 10: Introduction to Digital Illustration - (CD Included)

Against The Clock Performance Support and Training Series

Adobe Photoshop 7: Introduction to Digital Images - (CD Included)

Against The Clock Performance Support and Training Series

One blank Zip Disk (PC Formatted) for use with projects in the lab. Items may be obtained at the College Book Store, Staples, Wal-Mart, etc. Prices vary.

 

B. Recommended readings -

International Paper Company’s

Pocket Pal, Latest Edition

 

C. Supplemental learning resources

Overhead transparencies: Original Transparencies DCA Educational Series on Design Process and Typeface Classification Filmstrips: Son-A-Vision, Inc. Insight Graphics series: I -Advertising - At Work:

Advertising Layout Design.

11-With Type; How to Prepare a Mechanical. 4 Printing

History/Letterpress; Photo-Offset lithography. 6- The Evolution of Typography;

The Dynamics of Typography. Slides: Example slides for projects. The Center for Humanities; Inc.:

Learning to See and Understand: Developing Visual Literacy, Part One.

Handout Materials

Project Examples

Direct Visualize

Blackboard/external links

 

IV. LIBRARY ASSIGNMENTS - NON APPLICABLE

 


V. COURSE CONTENT

 

WEEK 1: TOPICS TO BE COVERED IN LECTURE AND LAB

General Course Information, Course History And Evolution, Changes In The Field, Where We Are Today, The Internet, The Effect Of Graphic Design Through The Advent And Introduction Of The Computer

 

The Joshua Tree Principle and Proximity:  The Non-Designer’s Design Book

 

The Illustrator Environment

Creating and Opening Documents, Creating New Documents, Opening Existing Documents, Saving Your Work, Illustrator PDF vs. Illustrator EPS, Page Tiling and the Art board, Margins, Document Orientation and Size, The Toolbox, Palettes, Menus, Context Menus, Setting General Preferences, Controlling the Grid, Rulers, Setting the Zero Point, Ruler Measurement Units, Making and Managing Guides, Using Guides, Outline and Preview Viewing Modes, Using Views to Maximize Efficiency, Pixel Preview, Overprint Preview, New Views, Edit Views, New Windows, Creating New Windows, Using the Navigator Palette and Features.

 

WEEK 2: TOPICS TO BE COVERED IN LECTURE AND LAB

Graphics Careers, Career Opportunities, Working Graphic Artist

 

Alignment and Repetition:  The Non-Designer’s Design Book

 

Drawing and Painting

Creating Primitive Shapes and Paths, Ellipse Tool, Using the Dialog Box, Circles, Starting Point of and Ellipse, Rectangle Tool, Drawing with the Mouse, Using the Dialog Box, Starting Point of the Rectangle, Rounding Square Edges, Changing the Corner Radius, Other Drawing Tools, Twirl Tool, Spiral Tool, Star Tool, Polygon Tool, Creating Paths, Anchor Points and Segments, The Pen Tool, Pen Tool Symbols, Drawing Curves, Control Handle, Smooth Point, Corner Point, More Corner Techniques, Strategies for Making Curves, Modifying Paths, Anchor Points and Segments Continued, Selecting Single Anchor Points, Moving Selections, Deleting Selections, Duplicating Paths and Objects, Connecting Anchor Points, Avoiding Mishaps.

 

Projects to be completed: Art Deco House

 


WEEK 3: TOPICS TO BE COVERED IN LECTURE AND LAB

Pre-Visual Design, Marketing and demographics, Formatting, Aspect ratios, Orientation,

Projected vs. Non-projected, Print vs. Web

 

Contrast and Review:  The Non-Designer’s Design Book

 

Using Images

File Formats - RGB vs. CMYK, Gamut, File Saving Formats, Saving for the Web, Placing Graphics in Illustrator and other import methods, Using the Links Palette, Creating Templates, Using Filters on Images, Raster and Color Filters, Creating Masking and Compounding Paths, Creating Compound Objects, Using Masks - Image Masks, Opacity Masks, Using Blending and Raster Color Modes

 

Projects to be completed: Walking the Dogs

 

WEEK 4: TOPICS TO BE COVERED IN LECTURE AND LAB

Review Of Course Material to This Point

 

Type and Life:  The Non-Designer’s Design Book

 

Creating and Editing Type and Painting Objects

Getting Type on the Page, Creating Point Text with the Type Tool, Creating Area Text with the Type Tool, Selecting Text, Re-sizing a Text Container, Typographic Basics, Fonts, Font Styles, Leading, Tracking, Kerning, Scaling Type, Baseline Shift, Paragraph, Alignment, Oversetting Text Blocks, Text Effects, Fit Headline, Working with Type Outlines, Fill and Strokes, Open vs. Closed Paths, Strokes, Getting Creative with Dashes and Gaps, Applying Fills and Strokes from the Toolbox, Swatches Palette, Painting Objects, Painting Selected and Un-selected Objects, Color Modes, Color Palette, Spot Color, The Color Palette Menu, Using the Swatches Palette, Creating New Color Swatches, Color Icons, Spot Colors and Tints, Importing from Swatch Libraries and Custom Colors, Styles, Effects and Appearances, Styles Palette and Styles Libraries, Creating a Style, Editing Styles, Tips on Styles, The Effect Menu, Appearance Palette, Tips on the Appearance Palette

 

Exam #1 - Chapters # 1 through 4 on Adobe Illustrator and
Topics Covered In Lecture

 

Projects to be completed: Vinoy Hotel Ad

Record Label Logo Assignment


WEEK 5: TOPICS TO BE COVERED IN LECTURE AND LAB

Lettering and Typography, Letter Parts and Guidelines, Type Classification

 

Categories of Type:  The Non-Designer’s Design Book

 

Manipulating Objects and Organizing Your Art with Layers in Illustrator

Object Menu, Arrange, Group/Ungroup, Lock, Unlock All, Hide Selection/Show All, Arranging with Front/Back, Precision Alignment Techniques, Manual Alignment, Aligning Anchor Points, Aligning Segments, Transform Palette, Paste In Front, Paste In Back, Duplicating Objects, Aligning and Distributing Objects, Using the Align Palette, Layer Basics, Organizing Your Elements, Using the Layers Palette, Palette Menu, Layer Options, Layer Levels, Changing Layer Levels, Reassigning Objects on Layers, Tips on Layers, Keyboard Shortcuts, Sub layers, Nesting Sub layers, Guides and Layers

 

WEEK 6: TOPICS TO BE COVERED IN LECTURE AND LAB

Lettering And Typography Continued, True type vs. Postscript Legibility, Type for Print, Type for Web

 

Type Contrasts:  The Non-Designer’s Design Book

 

Working with Objects

Outline Stroke, Offset Paths, Slice, Simplify, Add Anchor Points, Using the Pathfinder Palette, Creative Drawing Tools, Pencil Tool, Smooth and Eraser Tools, Tips on the Smooth and Eraser Tools, Paintbrush Tool, Brush Libraries, Applying Brush Strokes to Paths, Editing Paths Containing Brush Strokes, Editing Brush Strokes, Using Filters, Zig Zag Filter, Pen and Ink Filters, Free Distort Filter, Roughen, Scribble and Tweak, Punk and Bloat, Using Trim Marks, Linear and Radial Gradients, Using the Gradients Palette, Painting Objects with Gradients, Painting Objects Using the Swatch Palette, Creating Your Own Gradients, Multicolored Gradients, Changing Angles of Gradients, Gradient Tools, Applying Radial Gradients with the Gradient Tool

 

Projects to be completed: Heart man

Word Art Project

 


WEEK 7: TOPICS TO BE COVERED IN LECTURE AND LAB

Visual Design, Elements of Design, Principles, Gestalt Theory

 

Publishing and Distribution

Transformation Basics, Axis, Origin Point, Manual Transformations, Dialog Boxes, Changing the Origin Point Manually, Using the Reflect Tool, Scaling, Manual Scaling, Transformations Using the Bounding Box, Using the Free Transform Tool, Using the Shear Tool, Manual Shearing, The Shear Dialog Box, Shearing Text, Understanding What Illustrator Can Do With Images, Placing Graphics, The Place Dialog Box, Other Image Import Methods, Drag and Drop, Cut and Paste, The Links Palette, The Links Menu, Missing Links, Creating Templates, Placing Images, The Layers Palette Menu, Template Tips, Placing a Vector EPS, To Link or Not To Link, Placing Unlinked EPS Images, Placing Raster Images, Exporting Illustrator Documents.

 

Projects to be completed: Robot Waitress

 

WEEK 8: TOPICS TO BE COVERED IN LECTURE AND LAB

Visual Design, Elements of Design, Principles, Gestalt Theory Continued, Review Of Course Material to This Point

 

Color Separation and Printing

Color Separation, Composite Proofs, Deciding Who Will Do Color Separations, Registration Marks, Preparing for Print, Windows and Macintosh Concerns, Separation Setup

 

Exam #2 - Chapters # 5 through 8 on Adobe Illustrator

And Topics Covered In Lecture

 

WEEK 9: TOPICS TO BE COVERED IN LECTURE AND LAB

Computers For Media Applications, Basic Terms, Hardware Components, CPUs And Operating Systems, Keyboards And Other Input Devices, Monitors, Scanners, Printers, Memory And Storage Capacity, Software Components

 

Introduction to Photoshop, Where Images Come From
and the Photoshop Document

Analog Images, Digital Images, Photo CDs, Digital Cameras, Digital Art, Scanners and Digitizers, Frame grabbers, Image File Formats, Where Images are Placed, CMYK vs. RGB, Electronic Documents, Understanding Resolution, DPI and LPI, LPI and PPI, Calibration and Color Models, Color Space and Gamma, RGB Color, CMYK Color, L*a*b Color Space, Gamma, Calibration, Out of Gamut, The Working Photoshop Environment, Navigating Photoshop, Keyboard Navigation

 

WEEK 10: TOPICS TO BE COVERED IN LECTURE AND LAB

System Software, Application Software, Vector Vs. Pixel-based Graphic Design Programs. Interchange File Formats Vs. Proprietary Application Files, Page Layout and Web Page Design Applications

 

Photoshop’s Tools, The Photoshop Menu Bar

Controlling the Grid, Rulers, Setting the Zero Point, Ruler Measurement Units, Making and Managing The Photoshop Toolbox, Selection Tools, Painting and Drawing Tools, Photo Effects Tools, Path Creation Tools, Tools That Provide Information, Tools That Affect Image View, Other Toolbox Controls, File Menu, Edit Menu, Image Menu, Layer Menu, Select Menu, Filter Menu, View Menu, Window Menu, Help Menu

 

WEEK 11: TOPICS TO BE COVERED IN LECTURE AND LAB

System Software, Application Software, Vector Vs. Pixel-based Graphic Design Programs. Interchange File Formats Vs. Proprietary Application Files, Page Layout and Web Page Design Applications Continued

 

Photoshop Palettes and Image Sizes, Resolution and Color Models

Using Pop-up Sliders, Help Wizards, The Layers, Channels, and Paths Palettes, The Color, Swatches and Styles Palettes, The Navigator and Info Palettes, The History and Actions Palettes, The Relationship Between PPI and Line Screens, The Image Size Command, The Canvas Size Command, Understanding Tones, Bit Depth, Color Modes, Bitmap Images, Grayscale, Duotone, Indexed Color, RGB, CMYK, L*a*b Color, Converting Between RGB and CMYK

 

WEEK 12: TOPICS TO BE COVERED IN LECTURE AND LAB

Review Of Course Material to This Point

 

Basic Selection Techniques and Painting Tools

Layers and Selections, Basic Selection Tools, The Marquee Tools, The Lasso Tools, Preserving Selection Information, Adding or Removing Portions of a Selection, Other Selection Commands, Manipulating Selections, Mirrored Tiles, The Type Tools, The Magic Wand Tool, Feathering, Working with the New Brushes Palette, The Pencil Tool, The Paintbrush Tool, Airbrush Tool, Working with Fills, The Paint Bucket, The Gradient Fill Tool, The Eraser Tools, The Eraser, The Background Eraser, the Magic Eraser, The Clone Stamp and Pattern Stamp Tool, The Healing Brush and Patch Tools (Photoshop 7.0 only)

 

Exam #3 - Chapters # 1 through 6 on Adobe Photoshop
And Topics Covered In Lecture

 

WEEK 13: TOPICS TO BE COVERED IN LECTURE AND LAB

The Psychology of Color, Understanding Color Schemes, The Visible Spectrum

 

Working With Type and Layers in Photoshop

Photoshop is Not a Typesetting Program.  New Spell Check Features in Photoshop. (7.0 Only), Using the Type Tool, Creating a Text Layer, Creating a Type Mask Selection, Using the Text Palettes, Orienting Text, Type Layers, Warping Text, Working with Multiple Layers, Photo Composites with Layers, Shape Layers, Using the File Browser and Tool Presets (Photoshop 7.0 Only)

 

Projects to be completed: Gulls Poster

 

WEEK 14: TOPICS TO BE COVERED IN LECTURE AND LAB

Reproduction Of Print Media, Duplication Processes, Electrostatic Vs. Impact Printing, Printing Processes, Raster Image Processing, Postscript And Other PDLs, Four-color Process, RGB-savvy Printers, Future Printing Prospects

 

Blending Modes, Channels and Masks in Photoshop

Blending Modes and Layers, The Blending Modes, The Practical Usage of Blending Modes, Color Channels, Alpha Channels, Managing Channels, More Channel Techniques, Using Quick Mask Mode, Quick Mask Options

 

Projects to be completed: Fallbridge Menu Cover

Begin CD Cover, Tray card and Disk Project

 

WEEK 15: TOPICS TO BE COVERED IN LECTURE AND LAB

Reproduction Of Print Media, Duplication Processes, Electrostatic Vs. Impact Printing, Printing Processes, Raster Image Processing, Postscript And Other PDLs, Four-color Process, RGB-savvy Printers, Future Printing Prospects Continued

 

Creating, Managing Paths and Filters in Photoshop

The Paths Palette, Tips for Using the Pen Tool, Filter Groups, Artistic Effects Filters, Image-Retouching Filters, Distortion and Stylization Filters, Render Filters, Lighting Effects, Type and Lighting Effects, The Texture Fill Command, Other Filters, Third Party Filters

 

Projects to be completed: Jazz Postcard

USA Poster

 

WEEK 16: TOPICS TO BE COVERED IN LECTURE AND LAB

Review Of Course Material to This Point

 

Wrap-Up of Other Features in Photoshop

 

Exam #4/Final - Chapters # 7 through 12 on Adobe Photoshop
and Topics Covered In Lecture

 

Projects to be completed: CD Cover, Tray card and Disk Project Due.

Deadline for all projects must be completed to count toward final grade.

 

 

 

 

 

207 Graphics jh